"Action Method" products were inspired by Behance's research of especially productive teams in the creative industry. Hundreds of individuals and teams were interviewed, and Behance chronicled the work habits and best practices of creative leaders. The paper products were initially designed by and for the Behance team as a way to stay organized. In 2007, at the insistence of friends who wanted Action Pads of their own, we expanded the line and made it available online and through select stores like the Museum of Modern Art in San Francisco.
What started as an experiment became an entire line of products to help creative professionals boost productivity and make ideas happen. Today, the products are used by leaders across the creative industries, including freelance fashion designers, advertising executives, and entrepreneurs.
The Action Method was designed to help us push projects forward by organizing our ideas and focusing on action steps. An accordion-style pamphlet on how to practice the Action Method accompanies every product.